During 2013, the Corporate Responsibility team defined the trends that affect Hansel’s operations. This involved consideration of global megatrends and identifying those which apply to Hansel in particular.
The main megatrends affecting Hansel concern the development of the global economy, sustainable consumption and changes in consumer status. The latter refers particularly to the strengthening role of the consumer, which means that companies must offer their customers solutions which are easy to use and function properly. Additionally, various technology-driven trends, such as the powerful digitisation of society, have a strong impact on operations.
Once these megatrends had been identified, the focus moved to those which affect Hansel’s operations on a practical level.